CHARLOTTE BAKER
Portland, OR 97215 | 310-487-5493 | CharlotteHemmings@gmail.com | charlottebakergraphics.com
SENIOR GRAPHIC DESIGNER
Innovative professional with experience in print layout, marketing, and product design within the action sports and magazine industries. Demonstrates success in applying visual design concepts and international trends to product and advertising graphics. Takes collaborative approachs and focuses on adopting new technologies for digital/social media platforms and in-house designs. Has a proven ability to develop client/vendor relationships and maintain strong business partnerships. Is accustomed to producing quality deliverables in deadline-driven environments. Has excellent communication and organizational abilities.
Technically proficient in Adobe Creative Suite (Advanced InDesign, Illustrator, Photoshop, Bridge); Microsoft Office (Word, Excel, PowerPoint, Outlook); MAC OS; Quickbooks; HTML coding; and Quark.
Core Competencies:
Conceptual Web Design | Product Graphics | Tradeshows | Magazine/Catalog/Brochure Production | Colors Materials and Finishes
Online Newsletter Design | Logo Design | Digital Advertising | Environmental Design | Trend Forecasting
Point of Purchase (POP) Displays | Illustration | Color Solutions and Trends | Photo Treatment and Manipulation
PROFESSIONAL EXPERIENCE
SMITH OPTICS, INC., Ketchum, ID and Portland, OR 2010 – 2016
Senior Contract Designer – Marketing and Product
Developed trend-specific graphics for women’s and men’s snow goggles, supporting company’s market leader position and annual growth of more than 20%. Forecasted key trends and presented them annually to international sales force. Collaborated closely with marketing, sales, art, and product directors to create workflow deadlines and brand messaging. Redesigned website and e-newsletters; collaborated with team managers to best represent athletes and pertinent athlete information in monthly newsletters. Worked with ecommerce managers to develop look and functionality.
• Created men’s goggles graphic that out-sold black and white SKUs in that model for the first time in company history.
• Developed world-wide partnerships and vendor relationships, thereby expanding knowledge of graphic styles and adornment
treatments to incorporate into designs.
• Led design and execution of over 60 catalogs covering five product lines and 10 channels of trade.
• Worked under strong deadlines and budget requirements to produce industry-leading and award-winning books.
Received 2012 FPO Magazine Award for Print (sunglass and snow catalogs).
• Increased direct sales by 50% over 3 years by creating target ads for online marketing campaigns.
• Transitioned the company from the use of outside design firms to an in-house art team by streamlining communication and
hastening turnarounds, thus increasing the quality of all collateral while reducing related expenses.
SUN VALLEY MAGAZINE, Hailey, ID 2008 – 2011
Senior Graphic Designer/Webmaster – Art Department
Developed award-winning page layouts appealing to wide range of demographics. Bolstered story lines with graphic highlights and simplified information design. Assisted in press check and client relations. Overhauled website and created blog. Brought fresh compelling story-lines to weekly meetings with publisher, editor, and sales team.
• Produced five Maggie Award winning Magazines per-year over three channels of trade.
• Acted as liaison between clients and art team for creation of ads.
• Worked with strong budget restrictions to acquire top-of the-line photographic assets.
• Co-directed the re-design of the website by working with outside vendors and taking HTML classes, thus gaining
knowledge of online marketing strategies and functions resulting in a navigable clean and user friendly new website.
• Increased magazine subscriptions by 10% in a declining market through strong advertising initiatives including community
events and online networking.
• Brought fresh compelling story-lines to weekly meetings with Publisher, Editor and Sales Team.
• Wrote and managed a weekly Blog that strengthened web traffic by over 80% in the first two months.
CHALEX, LLC., Portland, OR 2014 – PRESENT
Owner and Operator
Manage all functions of family-owned veterinary slide manufacturing and distribution business. Promote company growth to maintain market leadership position for McMaster counting slide technology. Organize and process all incoming orders. Package and ship orders worldwide with quick turnarounds. Resolve customer issues. Oversee all aspects of product procurement from manufacturing to vendor productions. Design and distribute marketing materials and promotions.
EDUCATION
BACHELOR OF FINE ART, PAINTING, Emphasis in Digital Media
OTIS College of Art & Design, Los Angeles, CA
“Boroughs of Los Angeles” (2006) | “Show 4” (2006) | “Salon Saloon” (2005)
ADDITIONAL
Painter, Ochi Gallery, Ketchum, ID, 2012 – 2015
Charlotte’s Kicks Owner, Ketchum, ID 2006-2010
charlotteskicks.blogspot.com